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How much to charge clients is every graphic designers concern. You charge excessively, they might not hire you. You bill them under-par, they might consider you as a cheap designer. For this reason, the perfect fee range should be determined beforehand.

There comes in every graphic designer’s mind a question…Are we truly valued and paid? This query ensue a series of questions like ‘How much a graphic designer should be paid?’ and ’On what criteria should he be paid?’ Although I have always advocated that the graphic design field is for the sheer pleasure and obsession of it. But then again, an individual has to make ends meet as well.

Factors that determine a graphic designer’s fee:

1) Experience and Creativity:

The first thing that clients see in a graphic designer is the level of experience he possesses in his particular field of work. Many corporate clients avoid hiring amateurs to do their graphic design projects. But clients with a low resource base also hire graphic designers with little experience and exposure. The magnitude of experience and the level of creativity of graphic designers really speak volumes for the money they charge.

2) Size of the Project:

Another important factor that evaluates your remuneration is the size and magnitude of the graphic design project. The type, scale and magnitude of the assignment you are working on are essential in determining how much you should be charging. Since, for graphic designers, time is money. Although there are some clients who value money over quality, a graphic designer should never compromise on his quality of work.

3) Area and location you work in:

The area, region and place you are working count a lot in determining how much you can charge your clients. Just to give you a rough idea of how graphic designer salaries fluctuate from state to state and within city, the designer working in Los Angeles CA is likely to earn dissimilar to a designer working in Detroit MI. Graphic Design Salary Calculator, where salary data is taken from the Occupational Employment Statistics (OES) Survey Program. This is because client’s ability to pay varies from state to state.

4) Fixed or Flexible charges:

Another aspect of charging a client is whether you will be charging a fixed fee or charging on an hourly basis? This is usually imperative when you are deciding whether to work part-time or full-time. Normally graphic designers working part-time charge on an hourly basis since they do not have any fixed working timings. On the other extreme, full-time graphic designers who work 9-5 generally charge a fixed remuneration.

5)Miscellaneous expenditures incurred:

Apart from the standard expenditure and costs of a graphic design project, there are certain variable overhead expenditures incurred as well. For example the printing costs that incur when the client asks for numerous reruns of the design project. Then there is the travelling cost for clients who are reluctant to visit the designer and insist on calling them over. Hence a designer has to keep all variable expenditures in consideration before chargind their clients.

Being a graphic designer, do you think you are getting what you are worth?

  1. Lee Fuller On August 30th, 2010 at 5:59 am

    Some useful information of the baselines of being paid… Thank you for sharing…

  1. jared thompson On September 2nd, 2010 at 11:01 am

    some useful articles, thanks for sharing with us all. helps with my research on salaries and payments as a designer.

  1. RM Ho On September 6th, 2010 at 3:54 am

    Great article for those starting out on their own or going into a partnership or business. Guess there will be no more headaches on how to price one’s services.

  1. novaabue On September 6th, 2010 at 5:24 pm

    being a graphic designer is a tough job..a lot of complicated task and wide imagination is is right that we pay what we work for.thanks for sharing this it helps a lot for a new designer like me.

  1. Peter On September 7th, 2010 at 2:21 am

    nice article. got help from this. i was planning to start my own…but had payment issues..thanks…

  1. What’s Your Worth? | Vario Creative Blog - Marketing, design, web tech and small farm animals - Massachusetts On September 8th, 2010 at 2:06 pm

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  1. designs schools us On September 13th, 2010 at 11:26 pm

    An interesting information, all these factors and more must be Deemed.
    thanks for sharing.

  1. graphic designer On September 30th, 2010 at 1:44 am

    i’m always in dilemma to charge my customer, and now i got some basic info. Thanx for sharing

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