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You can develop products in a matter of days, but brands are intangible assets that cannot be created overnight. To erect brands, you require ample of time, investment and customer satisfaction. That is the reason when graphic designers are working on a particular brand and its logo design, they must keep the customer perspective and preferneces in mind. Their designs should reflect the culture and values of the intended audience of the brand. ...
In my last post on famous brands that don’t sell what they tell, I highlighted how many companies prefer naming their brands unrelated to what they actually sell. As I thought a little more on the subject, I wondered how brands would appear had they employed literal symbols to depict their logo design. For example, ...
There are several ways of naming a company. Some brands use the actual names of the product that they sell, while others use the name of the inventor. But lately, a unique style of naming brands is popular in the corporate market. The concept of using analogies and metaphors to name a brand is ...
Who says graphic design isn’t fun? On the contrary, being a graphic and logo designer is quite a thrilling and entertaining profession in itself. Just last week, I managed to find some leisure time and decided on playing with famous corporate identities. The Idea came up when I thought of some major corporate mergers this year. I thought…why not visualize some other famous corporate mergers myself. ...
Although brands are meant to be renowned and famous but there are some drawbacks to fame. When you are on top of the ladder, you are the center of attraction. Therefore, each and every step of famous brands is under immense scrutiny. Especially, if they make any mistake, it is graciously exposed and hyped by people and media. ...
Let’s start off with a simple question…what differentiates a brand from a product? Any idea? Or better don’t bother thinking because whatever you say will be CORRECT! This is because brands are what consumers perceive them to ...
Ever wondered how great names like Nike, Mercedes and Google come from? Did they just pop out of nowhere? Or was there a premeditated strategy behind their evolution? I remember reading this great quote by Thomas C. Haliburton “Nicknames ...
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10 ‘Evil’ Myths of Graphic Design – A Fool’s Paradise!
Few days back, while I was flying to California to visit one of my very finicky but an old client, I overheard a casual chat between two friends in the...
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6 Levels of Creativity of Graphic Designers – Where do you stand?
Some graphic designers believe that creativity is innate while others think it is learnt. I, for one, consider both to be equally essential in graphic design...
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If Design Blogs Were Hollywood Celebrities – Who Would They Be?
Creating a blog is easy. But to build and sustain an online platform with a reputable image and devoted fan following is extremely difficult. I myself have endured...
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