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The advertising world is packed with creative ideas and imaginative advertisement messages. The job of an advertiser is to effectively persuade the target audience into buying a certain product or service. Creative ads are the ones that have the power to sell. But there is a vast difference between generating a TV ad and producing a print ad. Print ads are hardest to execute because of the lack of space and freedom. Within a limited domain, you need to effectively place your message to the target audience. Hence, minimalist and conceptual print ads are helpful in serving the cause perfectly. In a print ad, less use of graphic design can yield more substance to the copy. This is where the services of a talented graphic designer come in handy. Following are 30 of the most stunning minimalist print ads that say more with less. |
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ATM (Azienda Trasporti Milanesi) |
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| The pieces of a puzzle show two people connected with each other, denoting that ATM is ‘connecting the city’. | |
McDonalds – Wi-Fries |
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| McDonald’s fries are shaped into Wi-Fi sign to show love for free Wi-Fi. | |
National Environment Agency Singapore |
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| To highlight to Singaporean smokers that from July 1st 2007, smoking inside pubs, clubs and restaurants is prohibited. | |
Alka Seltzer: Chicklhouette |
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| This minimalist ad of an antiacid medicine shows that the pills can digest a whole chicken. | |
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MTV Networks: Black Ribbon Michael Jackson |
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| Wonderful minimalist ad by MTV, showing a ribbon shaped into Michael Jackson’s legs. | |
CNN: Net |
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| The spider web in this minimalist ad signifies that ‘No story gets away’ from CNN. | |
CARE Austria: Earthquake |
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| An earthquake effects more than buildings. The graph shows that it affects average incomes too. | |
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Columbia: shades |
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| The commercial titled shades was done by Prolam Y&R Santiago advertising agency for COLUMBIA (FORUS Company) in Chile | |
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Albert Dali Naming Consultants: Corn-net-toe |
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| For names that make you think. This add creatively spells out the word “Cornetto” | |
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FedEx: Statue of Sugarloaf |
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| This ad shows a brilliantly colored Statue of Liberty with the FedEx purple and orange colors. | |
Financial Times: Paratrooper |
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| The minimalist ad communicates that “Some tools aren’t a luxury. We live in FINANCIAL TIMES.” | |
The Green Ant: Minimalism |
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| Minimalism is the art of continually removing things until all you have left is beauty. | |
MasterCard Canada: Darkness |
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| The darkness ad exhibits the importance of blind people. To them darkness is priceless. | |
Hut Weber: Hitler vs. Chaplin |
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| The ad tries to communicate that it’s the hat that is different between Charlie Chaplin and Hitler. | |
Jeep |
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| This minimalist ad creatively shows the face of a dog and a camel merging to make a “JEEP” | |
Kapiti |
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| Kapiti is a designer Ice-cream that is indicated by the vibrant graphic design created by the melting purse. | |
Kit Kat: Bench |
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| The bench is made of Kit Kat, signifying that you ‘Have a Break with a Kit Kat’. | |
Nestlé Kit Kat: Vuvuzela |
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| The ad shows the controversial horn used in FIFA World Cup 2010, communicating ‘Break a vuvuzela, have a Kit Kat’. | |
Lego: Tank |
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| This minimalist ad communicates that LEGO toys can create real objects. The shadow shows a tank. | |
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Levis Slim jeans: |
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| This minimalist ad communicates that the Levis Jeans just couldn’t get any slimmer. | |
McDonald’s road |
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| Did somebody say ‘M’? | |
McDonald’s: Medium size |
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| McDonald’s in Israel changed the menu to much less calories and fat. The M sign denotes the ‘Medium size’. | |
Nando’s |
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| The ‘Extra Hot peri-peri’ Nando’s is so hot, it can put a hole in a chair. | |
Pepperoni Coke |
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| Pepperonis are shaped into a Coke bottle on Pizza Hut’s new pizza. | |
Pilot pen: Mummy |
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| Pilot pen is so water resistant that when written on dinner plates, it won’t wash away. | |
Profilo XXL Refrigerator: Lost Vegetables, Tomato |
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| The 566 liters XXL refrigerator is so large that vegetables get lost in it. | |
Wite-Out spec: |
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| The funny resignation letter amendment shows that this correction fluid is ‘For Big Mistakes’. | |
The support centers union for victims of assault |
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| The use of negative space is this ad creates hand of a criminal (in black) holding the neck of the girl (in white). | |
Tzomet Sfarim Bookstore: Faceabook |
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| This ad communicates that people should disconnect from Facebook for a while and read a book. | |
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Volkswagen Snow Tires: Crystal |
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| Volkswagen snow tires service have improved grip in winter. | |
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.. I love this Ad …. Thanks alot for sharing this collection
very nice list….they are really good..as you said”say more with less”…thanks for sharing