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The graphic design industry is blessed with immense talent and several contemporary graphic designers emerging every now and then. The best part of this industry is that it is a community, carved with mutual co-operation and sharing. When a logo guru shares his experiences, others get to learn from his achievements and mistakes.

Today, I will feature three of the six interviews (featuring Chris Spooner, Jacob Cass and Sneh Roy) I conducted with the top graphic and logo designers of the contemporary design world. My apologies to all the co-operative designers for the delay in posting, but I had to make sure I properly credit all the designers mentioned in the interviews. I hope that I have succeeded in doing the same. I will be featuring the remaining interviews next week.
Last but not least, I would like to extend my heartiest gratitude to all the designers who dedicated their precious time in sharing their experience with us.

Here are the interesting questions; the replies of which you would love to know:

Q.1         Which of your personal logos is your favorite and why?

Q.2         Which other contemporary logo designers’ work do you like the most and why?

Q.3         What was your worst experience with a client?

To view the excerpts from the interview, click on your favorite designers.


Chris Spooner

Q.1 Which of your personal logos is your favorite and why?

I’d probably pick out the Vivid Ways as my favourite. It was a project I really enjoyed working on, which led me to writing up a walkthrough of the design process on my blog, which then led to the logo and post becoming pretty popular, which overall has resulted in the logo becoming quite widely recognised in the community - which is awesome!

When Google Wave was announced, I was amazed that there were comments on the Mashable website stating that their logo looks like my Vivid Ways design. It’s also fantastic to see people picking up on rip-offs of the logo and instantly getting in touch with a heads up.

Q.2 Which other contemporary logo designers’ work do you like the most and why?

I’m a big fan of the work of David Airey , David Pache, and Jon Hicks.
David Airey is an inspiration and serves as a great reminder that logos don’t have to be full-on pieces of colourful art, but often work the best in their simplest form.
David Pache shows how simple and effective logo designs can be spruced up to look great, while sticking to the important principles of design and not inhibiting the versatility of the design at all.
Finally I’m a fan of Jon Hicks‘ work, which often sits at the opposite end of the spectrum. Jon’s popular logos and icons, such the Firefox logo and Mailchimp character show how detailed and complex designs that are a touch closer to illustrations, can break the traditional mould of what a logo design should look like.

Q.3 What was your worst experience with a client?

When I first began taking on client work after graduating, I didn’t have any experience of dealing with project, or know of the common pitfalls I designer should look out for. I took on a project that ending up lasting forever. The client didn’t know what he wanted, but he reckoned he’d know when he saw it. I naively created revision after revision. Needless to say he never saw ‘it’. We finally made it to a design he liked, so I supplied the final files, but the next day he decided that after sleeping on it he wasn’t keen anymore. I had to end the project there and take a loss on some of the extra time and work I’d put into the logo, but at least the time I’d saved by closing this client’s project made time to take on much more economical work.
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Jacob Cass:

Q.1 Which of your personal logos is your favorite and why?

Most probably my own logo, Just Creative Design simply because I remember how much work I put into it at the start of my career, it represents who I am and as a bonus, includes my initials in the name. I wrote about the design process for those interested. Apart from this biased opinion, my other favourite is probably the FITUCCI logo.

Q.2 Which other contemporary logo designers’ work do you like the most and why?

There is so much talent out there, every day I see design that I love. The problem with this is that whenever I see a great piece of design I want to find out who is behind it. I soon found out it was impossible to do this so now I don’t follow any particular designers (on a strict basis) but rather get inspiration from everywhere, at random. My other site Logo of the Day has been a great help for that, as a lot of the logo designs now come to me. I find this helps me create my own style based from many places, rather than a select few designers, that subconsciously will affect my own designs. Though in saying this, I do like nearly all of the work that comes out of Pentagram. Most of their work has a minimal, simple, yet creative typographic style that I relate too.

Q.3 What was your worst experience with a client?

I’ve had 2 separate clients that stopped responding to calls & emails calls out of nowhere; I still can’t contact them today, even by phone. Another bad experience was when a client wanted their 50% deposit returned for a website header that didn’t live up their (lack of) standards. It was a petty job from back in the day, but I remember it because they filed a PayPal claim against me and it’s still on my records. I now know better.
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Sneh Roy:

Q.1 Which of your personal logos is your favorite and why?

The LBOI logo is my favorite out of the ones I have created. There is a lot of meaning in this logo for us and our business. It embodies who we are and what we do in a bold and quirky fashion and it took awfully long to arrive at, so when it did, it was a very sweet feeling.

Q.2 Which other contemporary logo designers’ work do you like the most and why?

I quite like Leighton Hubbell’s work because not only are his logos fresh and well thought of, but they are immensely practical for the businesses they represent. A lot of contemporary logo designers get caught up in the fluff of abstract and designer styles and get too hung up on minimalism, not him though, he does it right! And then there are a few branding agencies I admire too.

Q.3 What was your worst experience with a client?

One of my worst experiences with a client was when I would send him some concepts to review, he would design new concepts and send them to me without any feedback on the ones I sent, asking me to work on those concepts. When I did that and would send him newer versions, he would repeat the whole process again by going ahead, designing something new and sending it to me without commenting on my work. It came to a point when I wasn’t sure who was designing for whom. It turned out alright in the end but I learnt to set my foot down and take charge of the course of the project.

I hope these fascinating experiences will help all future graphic designers in their careers. Don’t forget to check out the sequel of the interviews featuring

  • Jeff Fisher (logomotives),
  • Gino Orlandi (youthedesigner)
  • Chetan (chethstudios).

  1. Superstar Web Design On May 17th, 2010 at 7:37 pm

    Nice to see the experiences from these designers. I always try to draw fro those experiences in hopes that I may make better decisions.

  1. Stockport SEO On May 18th, 2010 at 5:02 pm

    Great post. Always good to read about high-class designers to both act as a source of creativity, but also as a benchmark.

  1. matin On May 19th, 2010 at 1:35 pm

    Excellent post!!!!

  1. Resources - Tweets of the Week (5.17.10 - 5.21.10) | Think Design On May 21st, 2010 at 4:43 pm

    [...] characters From @ruhanirabin   Album Cover by NetDiver From @pxfarm   RT @psprint: GDB chatted with some of my favorite designers/Tweeters: @ChrisSpooner, @justcreative & @lboi From @justcreative   40 Beautiful Examples of [...]

  1. Web Traffic On May 24th, 2010 at 10:04 pm

    One great post and good to hear experiences from different designers of various styles and backgrounds.

  1. Web Designs On June 3rd, 2010 at 7:40 am

    That’s nice that you shared about the interviews of these three web designers and this is the nice post. I got it informative, good work.

  1. sriganesh On June 7th, 2010 at 11:50 pm

    its a great time to read this post !! came to know such good tips from the expert ;)

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