Colour theory is an integral part of any design whether it is for print or web based. This is never more true than in logo design. As you said, colours evoke certain emotions in us and make us feel a certain way which is a major part of design and the visualization of a brand ethos and personality. This is why brands can become so popular with out necessarily offering us anything different from less popular brands.

This is a beautiful info-graphic - I wish I’d thought of it first.

It’s a nice idea! And it’s comforting for some to think that there might be “rules” to design which would provide a short cut to getting it right. But in reality, for every red Coca-Cola there’s a green Sprite. For every green BP, there’s a bright red and blue Exxon. In fact, all this colour bar really does is select a few logos which fit the theory while excluding the vast majority which don’t. Sorry.

It’s a nice graphic, personally I go for the cheeky purples!

Like your colour chart. It’s a good graphic to place known companies and their brand/logo colour.

Excellent post, its such an important facet for any business. Making sure you have a well considered and designed logo is a great way to help establish your company.

I believe a large proportion of companies under-estimate this part of their business branding.

Of course the key is to now reproduce that color the same in all modes. We have a hard time getting customers to understanding that the file the printer needs is sometimes different from what the copy shop needs and definately different from what their home printer needs, etc…..