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  “I want to build a brand for my business…all I need is a logo.” This is the common misconception running in the minds of many clients who are looking to brand their business. They misconstrue a brand for a mere symbol, logo or a trademark used on a signboard outside the company gate. However the ...

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    A couple of weeks ago, I enlightened my readers on the controversial Big Ten Logo redesign. Following severe criticism by the Big Ten fans, several contests were launched to re-redesign the logo. One of the most actively participated was the Unofficial Mycroburst Contest, with prize money of $500. Within days, more than 1000 entries came in from numerous talented graphic designers. The contest ...

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  “Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.” Paul Rand, 1997   As rightly put by the famous graphic designer Paul Rand, art is ...

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When someone gives you a nickname, it means they have an affinity towards you. Calling people by their pet names is something understandable, but how do you nickname non-living things? Well…we actually do that every day with our favorite brands. This exhibits the power of famous brands that hold immense value for their customers. Madonna’s famous song ‘American Pie’ made us memorize the nickname “Chevy” for GM’s Chevrolet car ...

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  So guys, your graphic design business is up and running well? Your customers must be increasing by the day and business booming to such proportions that you must be planning to expand it. Also, you would be thinking to explore other horizons of graphic designing so that you can offer the world a “complete ...

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As graphic designers, we all love logo designs and the creativity embedded within them. One of the famous logos, also featured in my hidden logos post, was the BIG TEN Conference logo. It incorporated a cleverly hidden “11” between the words “BIG TEN”. Sports fans must be well aware of this organization. But for those who don’t know, Big Ten Conference is the United States' oldest Division I ...

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  Photography is truly an art in itself. Learning the art is one thing, but to execute it perfectly is another whole dimension. As technology progresses, newer and better photography equipments are invented. This growing technological advancement has given way to different types of photography like panning, hi-speed, long-exposure, macro and even wave photography. ...

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