Logo is a identifies business in simplest way a mark to show business .Identity is what business makes by their services ,reputation in marketing etc

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The logo is an image that represents your company.

The brand is the image and the company in action...it could be how you answer the phone, the way you treat customers (and staff). It’s both how you are seen and how you wish to be seen by your clients.
Branding covers a lot. From your logo, your telephone manner, your corporate responsibility programme to chosen avenues of marketing, uniforms, environmental policy, packaging, buildings, vans, cars and how they are driven. You name it, it's part of your branding. That's why when Ratner said that what they sold was rubbish he seriously damaged his brand. It's why Macdonalds have upped their game and don't sell coloured water as coffee. It's why the big boys spend money having celebrities to head-up their advertising. It’s not just for big companies - all businesses should seek to brand themselves properly and also know who they are aiming their brand at!

If companies are serious about branding they keep a watchful eye on every single outlet they have...have standards and make sure that the standards are kept!

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According to me logo and brand identity both are the most important part of the company and the website. Both are different from each other but bott plays the same roll. Logo represent your business and website that make good impression in the customers mind. Brand is the name of the company and website that help to represent the business and products that attract the costumer.

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