I agree off page optimization methods are very important in ranking of a website.That too Link building is an effective and useful technique to get more traffic,quality backlinks and to improve search engine ranking.
Keyword density in the first paragraph of your website content is vital. Google will not check all your content but will check the first paragraphs of your website. Proper use and allocation of keywords is important to ensure your website is easily found during random searches around your keywords.
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